10 Content Writing Mistakes You Should Avoid

Most bloggers enjoy managing and updating their blogs themselves. It can be a challenging task but planning and writing your own content helps you gain a wider knowledge about your topics and your niche. Whether you maintain your business blog on your own or do it with the help of paid bloggers or blog writing services, you should avoid committing the mistakes that often lead to failure of a blog. Here are some of the most common blogging don’t-s you need to avoid:

1. Write weak headlines. Whether you conjure up a headline before or after writing a post, the important thing is that you make an effort to think of a good one. The more unique and creative your headline is, the more likely for you to get traffic on your blog. Include your keywords in your headlines and use some online tools that help analyze the marketability of headlines.

2. Use a dull introductory paragraph. Your first paragraph should be compelling enough to entice readers to read your entire post. It should contain a brief summary of the article or at least a sneak peek of what’s in store for the reader in the next few sentences. Try to make your lead paragraph catchy, witty, or funny. You can also ask an intriguing question, which you should of course answer as the article progresses.

3. Use too many words. Successful bloggers would agree: If you can’t say something within a few words or paragraphs, then it is not worth sharing. There are hundreds of blogs for business out there and who knows how many of them are targeting the same audience as you. The last thing you want to do is to bore your readers with too many irrelevant information or redundant facts and drive them away to your competitors.
4. Bombard your articles with too many keywords. Keyword stuffing is a big no-no in online writing, and blogging as well. Use primary keywords at least thrice and secondary keywords at least once in an article. That should be enough to get traffic on your blog.

5. Misuse and abuse the thesaurus. The thesaurus is a very helpful tool but there is no need to look up a fancier term for every word you use. Say it simple. You will only alienate your readers if you use big words that nobody really knows the meaning of. In cases where you need to use technical jargon, find a way to have your web visitors understand you better like posting a glossary of terms.

6. Write in haste. It’s perfectly understandable that you want to update as regularly as possible and beat your own deadlines, but that should not be an excuse for a poorly researched and badly written articles. Consult several resources, even books and magazines, and understand your subject matter thoroughly before you start writing.

7. Post right after writing. It will only take you a few minutes to go over what you’ve written and ensure that your entry flows smoothly and is free of grammatical and spelling errors. Even the best writers can commit mistakes.

8. Duplicate your content. It is not uncommon for some bloggers to post the same article on other article sites and social media apart from their blogs. Search engines like Google can penalize you for this. If it can’t be avoided, at least tweak your headlines a bit, add sub-headings, and rewrite a few sentences to avoid publishing duplicate content.

9. Agree with experts all the time. They may be called experts but does not mean that every word they say is right. Writing about your own opinion on some subject matters can actually help get traffic on your blog. In some cases, you can even disagree outright with the opinion of a well-known blogger to generate online buzz. Make sure your statements are based on facts and careful observation.

10. Use fonts that are too big or too small. Get traffic on your blog and improve readership by making use of fonts that do not require too much effort reading. In relation to this, blogs for business should also use a layout that is easy on the eyes and easy to navigate.

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