12 Special Blog Features to Help You Succeed

February 26, 2011

What is a successful blog? A blog can be considered successful if it helps the owner achieve his business goals. You know that your blog is working if within a certain period of time, you receive higher traffic and comments that express gratitude and revolve around meaningful discussions. You can definitely say that you are taking the right steps if you get blog followers, win conversions and return visits.

Have you been managing blogs for business for sometime or are you just about to launch a new blog hoping to disseminate information about your products and services?

If you want to become a successful blogger, you should always be open to new ideas and never let even the biggest problems deter you. Basic blogging ethics and technical know-how should be constantly reviewed.We all want to see our blogs succeed in terms of readership and the quality of traffic, but in reality, only a few ever do. There is no strict formula to successful blogging but we can take a look at what the most successful blogs do and learn a thing or two.

1. Welcome/About Us Page. This page allows your readers to see you as a human being and not just some kind of robot churning out processed information. This is the section where you can provide a brief information about you and your business and state what kind of information people can expect from your blog. You can also include a brief background or history.

2. Search Engine-Friendly Content. You can easily look for various articles and resources telling you about the dynamics of optimizing your content for the search engine bots and how it plays a part in helping get blog followers. The point is, learn about the concepts of search engine optimization and learn how to use it for your blog to be sucessful.

3. Share buttons. When people find interesting articles on your blog, make it easy for them to share your content via social media like Facebook, Twitter, Digg, Reddit, StumbleUpon, and so on. Research online for the codes you need to include share buttons for each of your blog posts. This site, for example, uses buttons provided by www.addtoany.com

4. Search box/Site Map. A search box makes it more convenient for your blog visitors to look for specific topics within your blog. A site map organizes your contents and links so that they are readily available for your readers to view and go to. We at BlogsWriters use Google Custom Search.

5. Meta Tags. Meta tags are descriptions, keywords, and titles that are placed within your HTML code. Meta tags increase the visibility of your web pages on search engines.

6. Tracking System. Tracking systems like Google Analytics should be installed in your blog so you can easily get an idea about your blog visits, which of your posts are most popular, the most common keywords people who visited your blog used, geographical data of your readers, and other information you can use to customize your content and make your blog better.

7. RSS Feed/Newsletter Sign-Up Button. Having these available on your blog allows your blog followers to get quick access to your content plus other bonus materials you might want to offer without having to visit your blog. Feedburner and other similar services can help you with this.

8. Outbound links. Placing outbound links directed to other blogs for business covering topics similar to yours can get other professional bloggers to notice your blog.

9. Contact Us Page. This should appear on your blog for obvious reasons. Even if you already feature a Contact Us page, double check whether it is easy to find.

10. Certification Logos/Trust Seals. Seeing trust seals from reputable organizations on your blog will instill a sense of trust and confidence among your readers. The average reader needs to be assured that your blog and the information it provides can be trusted.

11. Comments Responses. A successful blogger has a sincere desire to communicate with readers and help other people out. Respond to questions you receive and acknowledge other people’s opinions as long as the discussions stay focused. Post on other blogs for business as well; this will help you get blog followers relevant to your niche.

12. Testimonials/Critiques. Ask bloggers you know and some friends to help you out by writing a critique or a testimonial about your blog and your business. Having a special section for this helps establish credibility.

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