Practical Ideas on Helping You Choose Your Blog Template

October 27, 2011

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Posting quality content on your blog should always be a top priority but this doesn’t mean that choosing the right blog template should not be given proper attention. Layouts also play an essential part in the success of blogs for business. You may get traffic on your blog but lose visitors as fast as they came anyway because of a faulty template and complicated navigation.

So what should you consider in picking a blog template?

You search online and see various available templates for blog hosts like Blogger and WordPress that you can download for free. Some designers sell templates exclusively. You might also want to consider hiring a designer offering custom blog services. Depending on your budget, you can decide on which option is best for you.

If you are just a beginner in the blogs for business industry, you might want to download and use free templates first. There are actually hundreds for you to choose from and you will not find it difficult to look for one that suits your brand and your niche. Eventually, as you get traffic on your blog and achieve higher site rankings, you might want to improve your blog site by paying for a customized template.

An important thing to look for in blog templates is of course, the functionality. Look for a template that allows you flexibility in terms of adding page elements and widgets. Decide on what you need before selecting a blog template. For instance, would you like one that allows you to post ads? Does a certain template enable your readers to subscribe to your RSS feeds?

Check whether functional elements like a ‘Read More’ button after each post, the ‘Next’ and ‘Previous’ links, the comment box, or the sidebar headers work perfectly. If not, have a specialist work on the CSS of the layout to improve the template.

Look for templates that can be customized according to your preferences. If possible, consider an investment in buying templates designed specifically for your business so you can have it tweaked anyway you like. Find yourself a reliable designer that has experience working on blogs for business. Ask how much they charge for additional requests.

The color schemes and fonts used should of course be given high importance. Blogs for business should have gender-neutral colors, especially if you are not specifically targeting a purely male or purely female audience. Incorporate your company colors if possible. For most business blogs, a white background is most preferred. Use fonts that are not too fancy and are easy to read.

Check out other blogs for business and websites to help you decide on what kind of blog template you are looking for. It is easy to get confused, especially if you are the fickle-minded type, when browsing through numerous templates available. When you see a layout or a theme you like, contact the web designer or the site owner to order your own. Designers will gladly give you information about other sites that use the same template.

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