Are These 10 Mistakes Hampering Your Blog’s Success?

October 5, 2011


Every blogger does not start out knowing everything he needs to know. We are all bound to commit mistakes at some point. The important thing is to learn from those mistakes. But there is no use making errors that more experienced bloggers have already pointed out to beginners. Thanks to them sharing their experiences, anyone interested to build blogs for business can start smoothly and avoid the most common blogging mistakes such as:

  1. Procrastinating – This is perhaps the greatest reason why some blogs are not as successful as others. The blog owners simply put off what needs to be done until they entirely lose interest in continuing with what they started. Procrastination is a disease that needs to be overcome if you want your blog to succeed. Start acting NOW.
  2. Giving up – You must accept that the only magic formula to a blog’s success is perseverance and hard work. Blogs for business do not get 1,000 hits overnight. You need to give your newly launched blog some time before you can start seeing results. Just give it your best shot and learn from expert bloggers, who have been around for some time already before they enjoyed the success they are enjoying now.
  3. Talking too much – Hundreds of blogs are created everyday and even the most enthusiastic blog hoppers do not spend all day reading through all the blog posts of their favorite blogs. Do not get carried away when talking about your product or a related topic. Share the meat of the matter, as they say. Tip: Top 10 lists, how-to articles, and content with bulleted points (like this one) are more interesting to read for the typical Internet user. Limit your blog posts to a certain number of words so that your entries remain consistent all throughout your blog.
  4. Using heavy words – Write in such a way that a high school student can understand you. If people want to learn about heavy words, they can easily visit an online dictionary or thesaurus. Using “utilize” when you can write “use” will not give your readers the impression that you are an educated writer. It will only alienate them. And besides, blog readers despise haughty bloggers. You can use technical terms and some heavy words once in a while but do not overdo it.
  5. Cluttered layout – Content maybe king but your readers will never get to actually “reading” through your blog if you use neon fonts or a very bright background. Black themes are particularly in-demand these days but don’t you find simple white-and-clean layouts easier to read? Put only necessary elements on your blogs for business. It would only make your pages longer to load if you put too many multi-media files in there. Make your blog as professional-looking as possible.
  6. Being too eager to sell – Yes, the main reason why you started a blog is to introduce your products to a wider audience and boost your business profits. You can actually do this without posting hard-sell sales pitches on your blog. Focus on establishing your credibility and building interactive relationships with your readers. Don’t pressure them to buy. Help them anyway you can and they will start believing in you and whatever it is you are selling.
  7. Becoming too obsessed with stats – Monitor your statistics regularly but do not be obsessed with the figures. If you keep checking everyday and get disappointed because you find out that you had less blogs visits this week than the previous one, you lose motivation to keep working. Besides, it also affects your productivity. Never ever think lose the enjoyment you feel in blogging. Use your statistics to come up with realistic action plans to improve your blogs for business.
  8. No definite theme – Blogs for business succeed if the owner is aware as to what direction the blog should be headed. To determine your main theme, you need to define your niche or target market/s, and plan your content according to the needs of your niche. When it comes to writing blog posts, do not take planning for granted. Create an outline of topics and sub-topics you will touch on over a period of a few months or so.
  9. Writing for search engines – For a blog reader, nothing is more annoying that reading redundant content only to realize that the writer was repeating phrases unnecessarily because he is targeting the search engines. Committing this mistake will not only lose you potential clients; search engines can also penalize bloggers for overusing keywords.

    On this note, write for your human readers. Once you gain their loyalty, they are more likely to make repeat purchases and spread good word about you. Post only well-researched, factual, and proofread content with just the right amount of keywords.

  10. Unethical behavior – The blogosphere is actually a friendly place. Consumers love blogs because they can readily find what they are looking for and talk to other people who can help them make the right choices. If you plagiarize or steal content from other people, if you are rude and impolite to readers, and if you advertise falsely on other channels, blog readers have the power to spread the word about your misconduct.

On the other hand, if you are courteous (even when you receive negative feedback), accommodating, welcoming of new knowledge, and sincere, your readers are more likely to recommend your blog and your business to their friends and family.

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