Keyword Research and Usage – Tips and Tricks

September 28, 2011

Keyword research

You already know about how important keywords are and how they can help get readers for your blog. Although search engine optimization experts have varying opinions on the proper use of keywords and key phrases, there are some basic rules that everyone should follow. These rules are developed based on careful observation and studies conducted by webmasters over the years.

Why do keyword research?

Conducting your own keyword research gives you a clear picture of keywords and key phrases that are actually popular in searches. You don’t have to make guesses as to what kind of queries your target audience is interested in. Once you are armed with adequate knowledge on what keyword terms are most relevant to your niche, you can then customize your posts and get readers for your blog.

Adequate keyword research helps you develop an effective keyword strategy, so your blog is on its way to seeing success. Once Google sees that you get quality site visits, it gives you higher page rank. In turn, you successfully get readers for your blog and increase your chances of boosting your online revenues.

What is the right keyword density?

Keyword density is the ratio between the number of times you used your keywords or key phrases and the number of words per article. Again, opinions vary on what really is the right keyword density but most reliable experts would agree on something between 2% to 8%. Others maintain that it should not be more than 5%.

To find out the keyword density for an article, divide the number of times a keyword is used with the total number of words used. If you prefer a more accurate measurement, use online tools like Textalyser. You only have to type in text to see keyword density results. There are also tools that help you optimize your keyword density ratio.

Keyword Prominence and Proximity

Place relevant keywords within the first 100 words of an article and within the last paragraph to get readers for your blog coming from search engines. To optimize keyword prominence, it is recommended that you add keywords within the title tags, META tags, and images. Do not overdo it though. As for keyword proximity, the idea is to place keywords as close to each other as possible. This way, Google will recognize the relevance of your blog.

What is LSI?

LSI or latent semantic indexing is a relatively new concept used by search engines to assess and rank pages. LSI technology is able to determine related words under a single topic or category. It allows writers to make use of more keyword combinations and terms other than the primary keywords. It also promotes a natural flow of writing so it is easier for your to write and you get readers for your blog more easily.

Useful Keyword Research Tools

There are many keyword research tools that you can use free of charge. Google’s Keyword Tool and Aaron Wall’s SEO Book Keyword Suggestion Tool can give you an idea about the most popular keywords related to your niche that you can also target.

Paid services like Wordtracker and Keyword Discovery offer data that are more in-depth. Google Insights, which is for free, presents you with variations of your keyword terms and “rising searches.” Such tools as the ones mentioned can also give you information about competitor sites and the keywords and key phrases they target.

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